DON'T use Never-Dull on your wheels. That is a metal polish designed to work on bare metal. It is an abrasive and will scratch your stock wheels. I assume you have the Hufs on your car, which are a painted wheel. Start off washing them the way you normally do your car. Then you could wax them with whatever you wax your car with in order to help keep brake dust from sticking. Another option is to use a "wheel wax". There are lots of different brands out there, but one of the more popular ones is this.
So I ordered up some Wheel Wax along with the California Duster/Scraper kit. LOVE both!!! the wheel wax is easy to apply and easy to rub off and leaves both a nice clean shine and seems to make the wheels slippery. Stuff easily wipes right off of them now.