I purchased my 2007 GTI in March. 2 door, DSG, 18” Huffs, Monster Mats & trunk liner. Total MSRP including the $640 destination was $24,870. Dealer discounted price $1,247 to $23,623. According to Edmunds Total Invoice was $23,209. According to Edmunds a fair deal would be $23,653. That’s after subtracting the Dealer Holdback and then adding back a 4% profit. So it sounds like everyone came out alright. But here’s the good part. The dealer allowed $8,800 for my 1999 Acura TL trade-in that was worth only $7,500 according to Kelley Blue Book and even less according to Edmunds. I think Edmunds said it was worth about $6,800. The best price I got when shopping it to 4 used car dealers was $7,250. So to me it was like getting an extra $1,550 discount. There’s no way a wholesaler paid them $8,800 for that TL. Something that must have worked in my favor was dealing on March 30th, the day before the last day of the quarter…with rain in the forecast. But their doc. fee was a ridiculous $400, so they made another $300 there I guess. I had bargained hard with the dealer’s other store across town at the end of December and again in January. Their best deal was not even close what I eventually got. Personally, I think one can do better than what Edmunds suggests.